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DOI:10.13678/ j.cnki.issn1674-5531.2019.01.009 新时代网络话语权与军队形象塑造 收稿日期:2018-07-10;修回日期:2018-09-07。作者简介:孟 蒙(1981-),男,讲师,硕士。 孟 蒙,潘 庆 (海军指挥学院 政治工作系,南京210016) 摘 要:在网络空间里,军队的话语形象会直接影响社会公众对军队形象的认知和判断。新时代网络话语的形成与传播具有许多新的特点,需要积极适应和主动作为,进而赢得网络话语权,塑造一流军队形象。着眼把握网络话语权,结合塑造军队话语形象的现实需要,从构建网络话语环境、规范网络话语秩序、形成网络话语优势三个方面,对新时代改善网络政治工作话语及其传播形式,实现话语传播效果和功能的最大化进行了研究,以期为塑造一流军队形象助力。 关键词:网络话语权;军队形象;新时代 中图分类号:E222      文献标志码:A      文章编号:1674-5531(2019)01-0037-04 On power of discourse in network and image-building ofarmed forces in new era MENG Meng,PAN Qing ( Department of Political Work,Naval Command College,Nanjing 210016,China) Abstract:In cyberspace,the image of the armed forces in discourse will directly influence the public′sperception and judgment toward the military.In the new era,the formation and propagation of dis-course in network is characterized by many factors,which require active adaption and initiative actionsto gain the power of discourse and build a profile of the first-rate armed forces.Today,the People′sLiberation Army of China is in urgent need of gaining an initiative in internet discourse power so as toforge a positive image of itself.Against this backdrop,the paper conducts a primary research on howto improve internet political work discourse and its way of communication,how to achieve its plannedcommunication outcomes and how to maximize its functions.The research is composed of three parts:creation of internet discourse environment,regulation of internet discourse order and acq

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